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Nadya Zhexembayeva

WE EXIST Reinvention Agency

Chief Reinvention Officer


Titel der Keynote

Titanic Syndrome killed many companies. Are you next?


Kurzbeschreibung der Keynote

Is your company suffering from the Titanic Syndrome? Is your business too big to fail? Too good to worry about possible disruption?

Whether you like it or not, in the following years, you and your business will have to face more change and more disruption than ever before. In her speech Dr. Nadya Zhexembayeva will use the Titanic and its famous story as a metaphor for giants of the business industries who, due to their inability to change, “sink” like the ship rather than stay afloat and thrive in an ever-changing world. Dr. Zhexembayeva will further explain how to embrace change and make it your biggest opportunity.



Nadya Zhexembayeva is a scientist, author, educator, and business owner. She has written three and contributed to many other books about business, strategy, and sustainability. In 2009, Zhexembayeva co-authored the concept of "embedded sustainability", and in 2015 introduced the term "Chief Reinvention Officer". The latest digital book “Titanic Syndrome” came out in December of 2018.