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Nadya Zhexembayeva

WE EXIST Reinvention Agency

Chief Reinvention Officer




Nadya Zhexembayeva is a scientist, author, educator, and business owner. She has written three and contributed to many other books about business, strategy, and sustainability. In 2009, Zhexembayeva co-authored the concept of "embedded sustainability", and in 2015 introduced the term "Chief Reinvention Officer". The latest digital book “Titanic Syndrome” came out in December of 2018.


Short Description of the Academy

Ask any manager or entrepreneur on planet Earth, “What is your key challenge?”, and you are sure to hear something over and over again: “How do we stay afloat?”

The fast-moving up-and-down economy we live in today makes staying afloat increasingly difficult.

In this exciting, yet pragmatic research-based workshop, Dr. Nadya Zhexembayeva shows you how business reality has changed - and how to take advantage of these changes


Target group:

Anyone who wants to reinvent themselves, their company, their world.


Benefits for participants

Participants will learn:

Why you need to reinvent yourself and your company every 3.5 years

What are the key trends driving the speed and scale of change and how to address them

What are the best practices across industries and geographies that help companies not only survive the speed of change, but use it to build new unmatched competitive advantage

How to combat resistance to change and develop a continuous reinvention mindset

How business systems should be redesigned - including budgeting, operations, R&D and much more - to address the speed of change and increase your company’s agility and preparedness


Number of participants

At least 12 persons



9:00 - 10:30 Reinvention 101: what's happening with the global business and why you must reinvent your business every 3.5 years

10:30 - 11:00 Coffee

11:00 - 12:30 The 3 pillars of successful reinvention: anticipating change, designing change, implementing change

12:30 - 13:30 Lunch

13:30 - 15:00 Key reinvention tools: Titanic Syndrome Diagnostic, STELLAR Strategy Model, Business Model Reinvention Cards

15:00 - 15:30 Coffee

15:30 - 17:00 Reinventing your company: a practicum





Place: FH Kärnten Villach, Europastraße 4, 9524 Villach

12.11.2019 - 9.00 am to 5.00 pm

English/ Workshop


Title: How to reinvent your company out any business disaster



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